MIAMI BEACH, Fla. (AP) – Kim Jones clearly took inspiration from Miami’s pastel beach scene when he designed his fall 2020 men’s collection for Christian Dior. Tuesday’s show was the first foray into American soil for the iconic Parisian fashion house.
Intense pastels inspired by iconic South Beach Art Deco architecture, layered looks evoking relaxed tourists, and a collaboration with cool ’90s surf brand Stussy stood out in the collection.
Kim and Kourtney Kardashian, David Beckham and models Kate Moss and Winnie Harlow were among the stars of the Starry Night which was the most coveted invitation to a week of glamorous parties and art exhibitions around Art Basel Miami.
Over the weekend, hundreds of guests personally received elaborate plexiglass invitations that opened to reveal fans in the colors of the sunset.
On Tuesday, well-heeled guests passed a line of vintage cars guarded by mannequins dressed in a riff of monochrome mechanical suits, before heading to a massive building completely covered in a reimagined Dior logo designed by Shawn Stussy.
“Conceived as an immersive installation, the scenography of the show immerses the public in the universe of the artist”, according to a press release from Dior.
Even the runway was reminiscent of the Miami beach scene – an abstract barrel wave lit by a sunset, which the fashion house described as a celebration of freedom, movement, creation and spirit.
âThe backstage is very quiet. We are not in fashion week so not everyone has a busy schedule. We just came for that so we can focus on that, âsaid 22-year-old model Benno Bulang, from Germany.
The collection’s holiday spirit continued with printed python shorts, hoodies and conch earrings – relaxed but energetic.
The tourist atmosphere was punctuated by oversized bags and conch earrings. A neon yellow eye shadow was painted onto the models’ lids in a single bold line creating a unibrow highlighter. The collection was rich in flowers. Copious clusters of pastel flowers adorned hats, berets and jackets, even double-breasted blazers and suit jackets.
The pastel beach feel was juxtaposed with masculine military jackets, berets and combat boots – but the flamboyant floral strands were still present.
Jones said the collection’s Tutti Frutti Miami pattern was inspired by Christian Dior’s desire to cross borders and explore new worlds.
The show took place at a property owned by the Rubell family, across from their new Rubell Museum, which officially opens this week, and has been a crown jewel in Miami’s art world. It was also a nod to Dior, who was a gallery owner before becoming a couturier.
“The house has always cultivated a passionate relationship with art, and this fascination is more than ever at the heart of Dior’s inventiveness”, according to a press release from the brand.
Art Basel seems an easy choice for Jones who frequently collaborates with artists, most notably with Raymond Pettibon for his winter 2019 collection. He has placed works of art by Alex Foxton in the embroidery at the heart of his spring 2020 collection and last year’s Tokyo exhibition featured sculptures by Japanese artist Hajime Sorayama.
Back on American soil and true to the freshness of the ’90s, Jones has teamed up with an iconic basketball brand to present a limited edition Air Jordan I sneaker.
For the finale, the models paraded the runway on a bass-heavy techno version of Whitney Houston’s âI Wanna Dance With Somebodyâ and the after party ended with an elaborate fireworks show.
“This is what fashion is, bringing art into everyday life, so what better way to merge it than to have your collection right in the middle,” said Francis Zih, a surgeon who came here. from Vancouver, Canada, for the show. .